Why the CRM is your true source of truth for talent relationships

Ani Sapru

Head of Product Marketing

Posted on

August 19, 2022

Articles

The key to winning over talent today is to foster a personal connection with your brand. In fact, with 73% of job-seekers seeking jobs passively, maintaining warm relationships with passive talent is the only way to build a quality pipeline for open roles.

But talent relationship data is scattered across multiple systems, making it impossible to fully understand your organization's relationship with someone.

Without the right context, recruiters have to rely on canned sequences, coming across as insincere or uninformed. Meanwhile, most talent teams do not see their CRM as a reliable source for finding talent, leaving it outdated and underutilized (talk about money down the drain!)

Gem is here to change all that. Our CRM unifies data from the recruiting tools talent teams use daily, like emails, applicant tracking systems, LinkedIn, calendars, and other social networks, creating a source of truth for all talent relationships. With Gem, teams juggle fewer tools, dynamically maintain talent pools with ease, and build authentic relationships with passive & active talent.

Why The CRM?

Our vision for recruiting CRM as the true source of truth for talent relationships is founded on the idea that a well-built recruiting CRM is a game-changer for organizations that need to (or will soon need to) hire talent efficiently. Building talent networks and maintaining warm relationships clear several obstacles and save costs in finding qualified talent down the line. And encouraging talent to apply to your organization becomes much easier when you already have relationships with them.

In fact, looking at aggregated data from our customers, we found that:

Our customers' CRM databases have grown on average by 50% when they use Gem's robust ATS integration
Rediscovered candidates [past ATS candidates in the CRM] are 20% more likely to respond to outreach
Gem’s talent profile data accuracy is at 90+% when it comes to mapping candidates to their current job and company

So how does this all work? Below is a preview of Gem’s Talent CRM. And if you want to see it in action, register for a 30-minute live demo on Oct 12th.

Get the Context You Need, Right Where You Work

With Gem, you can access your organization's entire relationship history with a candidate wherever you are. Whether you are in your email, LinkedIn, or even ATS, the Gem extension will pop up and show you recent communication touch points, past job applications, scheduled calls, and more.

As Jay Patel, former Technical Sourcing Manager at Lyft, put it, “With Gem, our sourcers can immediately see the whole history of that person’s interactions with our team... [That visibility] not only tells them who they can reach out to, it also gives context to their outreach.” (Read the case study)

Build a Personal Connection with a Complete Picture of a Candidate

With robust integrations across all your popular recruiting systems, Gem creates enriched profiles of passive and active talent in your CRM, giving you a complete picture of a candidate. You can track career trajectories, stay up to date on the latest developments, and uncover any past relationships with your organization (from other recruiters, jobs, etc.). Gem also refreshes every LinkedIn profile monthly, giving you confidence that the information you see is current and relevant. Recruiters use Gem to engage passive talent with a more personalized touch, leveraging the unique insights they have access to with Gem.

Pro-Tip: Want to elevate your talent brand & nurture strategy? With Gem, you can define rules that automatically engage prospects when they achieve certain milestones (e.g. graduated college, work anniversaries, location change, etc.)

Dynamically Maintain Your CRM and Talent Pools

Any new ATS candidate you view on LinkedIn, email, or your ATS is automatically imported into your CRM. You can also bulk-upload and parse resumes, giving you a comprehensive talent database.

Gem also helps you keep your CRM organized. With the latest talent pool automations, you can define rules that route new prospects into specific talent pools. Want to build a talent pool of product managers in New York? The next time someone with that criteria is added to Gem (either manually, automatically, or as part of a bulk upload), they will automatically be routed to your talent pool. Or if a product manager living in San Francisco recently moved to New York, Gem’s data refresh will reflect that change and then route them to your talent pool!

As Blake Thiess, Director of Talent Acquisition at Prestige Care, describes it, “Any passive candidate I talk to I can move into a project in Gem and stay in touch with them. Maybe they’re not a good fit now or maybe they’re not interested yet; but 12, 18 months later we have the same opening… Now I’m not sourcing from scratch for this new role.” (Read the case study)

Rediscover and Re-engage Silver Medalists

Gem recently launched Candidate Rediscovery for our customers who use the Greenhouse, SmartRecruiters, Workday, and SuccessFactors ATS.

As Josh Salazar, People Operations at Gusto, describes it, “Recruiters are using Candidate Rediscovery to find candidates we’ve already built relationships with, who are vetted, diverse, and likely to move through our funnel more quickly than cold-sourced talent is.” (Read the case study)

What’s Next

As we continue to invest in this product, we’ll build additional capabilities and integrations to centralize Gem as the hub for all talent relationship data. These investments include automated alerts on new prospect developments, more talent pool automations, and additional automated nurturing rules of engagement.

If you’re new to Gem or interested in building a robust and reliable recruiting CRM, get in touch with a team member to learn more.

Contact your customer success manager today if you’re a Gem customer and want to learn more about getting started with our newest capabilities!