Talent Marketing

Effortlessly attract top job seekers

Elevate your employer brand with compelling career sites, engaging events, and targeted nurture campaigns.

Career Site Page

Why customers love Gem Talent Marketing

Say goodbye to chasing down marketing or IT

As a purpose-built solution for recruiters, Gem makes it easy for TA teams to build, design, and promote content on their own.

Consolidate multiple vendors into one robust platform

Juggle fewer tools to get more done. From career sites and recruiting events to lead capture, talent nurturing, and more.

Demonstrate how recruitment marketing drives ROI

Connect top of funnel activities with bottom of funnel outcomes to justify the direct impact of your strategy.

Deliver a great first impression

Design stunning career sites and landing pages with our no-code builder while maintaining brand consistency.

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Career site builder

Run stellar events

Manage all your recruiting events in one place — from landing pages and invites to RSVPs and automated follow-ups.

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Talent Marketing - Events Management

Build and nurture talent communities

Build talent communities that keep silver medalists and promising candidates engaged for future opportunities.

Explore Talent Communities & Nurture
Talent Marketing - Event Landing Page

Make smarter, data-driven decisions

Optimize your recruitment strategy with full-funnel analytics — from site traffic to candidate conversion metrics.

Explore Gem Analytics
Talent Marketing - Site Analytics

“Gem has transformed how I build pipelines. I used to create multiple landing pages for each event, but now I can easily replicate my page and use the same form across multiple events. Their automation lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with our talent community.”

Erica Fisher | Twilio
Erica FisherSenior Recruitment Marketing Events Manager
Twilio | Customer Logo
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“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”

Amanda Tarkenton | Vercel
Amanda TarkentonRecruiting Operations Manager
Vercel | Customer Logo
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“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”

Jaime Schmitt | Celestica
Jaime SchmittTalent Attraction Manager for North America
Celestica | Customer Logo
Read case study

“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”

Lori Busch | Toast
Lori BuschSenior Director, Talent Acquisition Operations
Toast | Customer Logo

"Gem really takes the more traditional side of marketing and moves it into Talent Acquisition. Everything I do in the platform helps build and maintain a compelling employer brand. The ROI is massive for us or anyone in healthcare."

Jill | Bay State PT
Jillian BarthelDirector of Marketing
Bay State Physical Therapy Logo
Read case study

“Gem has transformed how I build pipelines. I used to create multiple landing pages for each event, but now I can easily replicate my page and use the same form across multiple events. Their automation lets me segment my audience using custom questions, creating persona-based lists and revolutionizing my follow-up process with our talent community.”

Erica Fisher | Twilio
Erica FisherSenior Recruitment Marketing Events Manager
Twilio | Customer Logo
Read case study

“Gem’s Talent Marketing has significantly improved our recruitment event process, enabling us to create an exceptional candidate experience and attract top-tier talent. This tool has optimized our event efforts and elevated our talent acquisition strategy.”

Amanda Tarkenton | Vercel
Amanda TarkentonRecruiting Operations Manager
Vercel | Customer Logo
Read case study

“We take QR codes onto campus or into virtual career fairs. It’s safe to say we’ve saved ourselves 4-5 hours of follow-up and organization after each fair. The candidates are also in our database so we can stay in contact with them. It’s no longer just a one-time meet-and-greet; we’re able to build relationships with them for future roles.”

Jaime Schmitt | Celestica
Jaime SchmittTalent Attraction Manager for North America
Celestica | Customer Logo
Read case study

“Our very early wins with Gem were around content usage. It can take 18 touch points to land a candidate. Seeing how our content was converting in Gem allowed us to be more strategic which helped refine our employer brand strategy.”

Lori Busch | Toast
Lori BuschSenior Director, Talent Acquisition Operations
Toast | Customer Logo

"Gem really takes the more traditional side of marketing and moves it into Talent Acquisition. Everything I do in the platform helps build and maintain a compelling employer brand. The ROI is massive for us or anyone in healthcare."

Jill | Bay State PT
Jillian BarthelDirector of Marketing
Bay State Physical Therapy Logo
Read case study
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